23?

Disney's new campaign is Are You 23? I discovered it on the Disney website by accident. I wanted to see what their new promotions are because I will be in Disneyland soon. I was taken to a page where huge letters reading "Are you 23?" flashed onto the screen. Then Tinker Bell flew onto the screen and numbers appeared counting down to March 10. I thought I was missing something so I Googled the phrase and it turns out that nobody knows what this is about.

I really don't think it has to do with age because there is a place for you to enter your email address to "Be the first to know." This makes me think that you either have to qualify somehow or be the 23rd person to...something.

There were some interesting theories about DVD releases and that the Disney brothers started making cartoons in 1923. There are also some really far fetched guesses like 2 + 3 = 5 so that means a fifth park will be opening. The Disney Company is doing a really good job keeping this one a secret and therefore creating intrigue. I know I'm interested. I'm hoping it has something to do with the parks because it will hopefully benefit my up coming trip!

Not to mention 23 is my most favorite number...

I'm thinking about doing some research to see if I can come up with any viable guesses.